Bayanihan Breathhold, a Philippine non-profit dedicated to advancing freediving, is undergoing a strategic brand evolution to address challenges in communication. The organization aims to overcome issues with a fragmented visual identity and limited online engagement by implementing a comprehensive branding strategy.

This evolution seeks to foster a stronger community among freediving enthusiasts, competitive freedivers, instructors, and dive centers while emphasizing the importance of ocean conservation. The organization's commitment is reflected in a positive and inspirational tone, highlighting its dedication to creating a safe and respectful environment for the sport.

Full Creative Direction: Prints Magoncia
Client: Shift Creative Solutions Inc. - Internship
Service: Brand Identity
Devices: Bayanihan Breathhold has developed five brand devices that complement and integrate with their emblem. These abstract shapes have been derived from the geometrical anatomy of the emblem, taking inspiration from its right angles and curved structure. Collectively, these devices form a cohesive and visually captivating brand identity.
Rule of Thumb: Bayanihan Breathhold follows a layout and grid system for promotional images. The text/copy is always left-aligned, ensuring readability and a clean look. The emblem or full logo and CTA's like QR codes are placed around the corners (either top left/right or bottom left/right).
Thank You Salamat Merci Gracias Grazie Danke Obrigado/a ありがとう (Arigatou) 감사합니다 (Gamsahamnida) (Xièxiè) धन्यवाद (Dhanyavaad) شكراً (Shukran) Спасибо (Spasibo) Teşekkür ederim Bedankt Tack Takk Tak Kiitos Ευχαριστώ (Efcharistó) תודה (Toda) Dziękuję.

Disclaimer: This brand identity project for the fictional organization, Bayanihan Breathhold, has been developed as part of my internship with Shift Creative Solutions Inc. The purpose is to showcase my skills in graphic design and strategic thinking for educational and personal portfolio use only. Please note that the creative elements, such as images from Unsplash and mockup materials from Envato and Pixeden, are employed within the confines of this controlled educational setting. No intention for commercial use or infringement of copyrights is implied.

The branding document can be downloaded here.

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